Who we are

The WOW Shop is a digital platform for women and non-binary-led brand owners to showcase their products, expand their reach and create products in collaboration with WOW for meaningful gifting.

Think of us as an online gift shop for feminist products!

Our Product Selection

WOW Gift Card

WOW Gift Card

£10.00
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Buying a Gift Card is a great way to give your loved one a valuable shopping experince at The WOW Shop. Our Gift Cards are valid for a year and can be used on all products including discounted ones.

Please note, WOW gift cards cant be used to buy WOW London Festival 2023 tickets. Please explore the line-up and buy tickets here.

Let them choose their own perfect gift with our WOW Gift Card.
Support Us

Support Us

The WOW Shop, very much like The Marketplace at our festivals, is a platform for women and non-binary business owners to collaborate with us and use this online platform to reach more customers and advance their businesses.

By buying products from The WOW Shop, you will not just help The WOW Foundation continue it’s work to advance gender-equality, you will also be supporting several women and non-binary-led brands.

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Best Sellers

Shipping orders sustainably

We ship all weekly orders on Tuesdays and Wednesdays.

Please contact us with any questions.

From our Blog

  • March 08, 2023

    Determined and Optimistic with Tatty Devine

    Determined and Optimistic with Tatty Devine
    In honour of International Women’s Day, we caught up with Rosie for our first ever shop blog post, to hear about her entrepreneurial journey, the challenges faced by the brand as a small business and about their new collaboration with WOW!
    Continue reading