Our Story

WOW - Women of the World was founded by Jude Kelly in 2010, when the first WOW Festival took place at Southbank Centre. Since then, WOW Festivals celebrate women and girls, taking a frank look at the obstacles they face. Our festivals have taken place across the globe, reaching more than three million people. 


WOW provides platforms for people of all kinds, changes attitudes, brings communities together and provides a unique space for people to work together towards gender equality in their own communities.



The WOW Shop is a digital platform for women and non-binary-led brand owners to showcase their products, expand their reach and create products in collaboration with WOW for meaningful gifting.

Think of us as an online gift shop for feminist products!

The products you will see here are made by small businesses, and when you shop from a small business owner, you become a part of making their dreams come true.

By buying products from The WOW Shop, you will not just be helping The WOW Foundation continue it’s work to advance gender-equality, you will also be supporting several women and non-binary-led brands.